About Good3

GOOD CUBE is brought to you by Good 3

All Good3 products are either plant products or made from plant-based ingredients. They are nature-inspired and free of synthetic and artificial additives. As importantly, they contain no carcinogens. When you choose Good3 products, you’re choosing products that contain “no nasties”. We’ve developed plastic free shampoo New Zealand folk can use daily, and feel good about using, because they’ll know they’re helping out the planet. And that’s got to be a good thing!

More Than Your Run-Of-The-Mill New Zealand Natural Products Company

Good3 is a food, health supplements and skincare company founded on the basis of doing good. At Good3, our products must pass 3 tests:

Are they Good products?

Are they Good for you?

Are they Good for the planet?

If they don’t get 3 ticks, they don’t get made, and that’s a promise.

Introducing Ashley Berrysmith

Good3 was founded by Ashley Berrysmith. Ashley is a vegetarian, environmentalist, horticulturalist, innovator and serial entrepreneur. Ashley has a relentless passion for sustainable food production. He was the entrepreneurial talent behind bean sprout brand, Sproutman, and Snap Fresh Foods, which grew, processed and marketed fresh baby leaf salads, baby carrots, slaws, stir fries, bean sprouts, dressings and condiments. He also established the Berrysmith Foundation.

A healthier world through healthier products

In his life’s work, Ashley is committed to making a tangible difference to our world. Good3 exists because the company and Ashley believe in leaving “a legacy of a healthier world for our people and our planet through education and creating companies that develop and market good plant-based products that are good for the body and good for the planet”. 

Giving Back

Good 3 Partner with Sustainable Coastlines. Every GOOD CUBE shampoo bar you buy helps us give back, and that’s got to be good.


Read about the plants in our organic, Sulfate, Paraben and plastic free shampoo New Zealand can use and feel good about.


Is it soap? No. Read other common questions about our conditioning shampoo Bar. More questions? Simply contact the GOOD CUBE team.